Health and Social Care Unit 3 Ao1 D Promoting Good Health

Unit 3: Promoting good health AO1-Section D (This paper got the full 3 marks) Quality of life is how satisfied we are with our lives and whether there are parts of our health that affect this or inhibit this. For example if there was a lack of money in a family due to little financial support then their quality of life would not be good. This is because they would not be able to afford the necessities of life and other recreational activities.The job of a kidney is to filter the blood and get rid of waste products; it also balances levels of electrolyte in the body, it controlling blood pressure, and stimulates the production of red blood cells. Your kidneys filter wastes and excess fluids from your blood, which then exit your body in your urine. When the kidney fails, these things are not done efficiently and so therefore can cause serious harm to your body. The signs and symptoms of kidney failure develop slowly over time if the kidneys function continues to progress inadequately.R achel Warren, daughter, sister and mother of 2 has Kidney failure. She is 33 years old and is currently paying the mortgage of her 3 bedroomed home. She is in full time work and works from 7am till 3pm and has been working here for 13 years this has affected her whole life in many different ways. However her physical health and social health are the major things that have been affected by this illness. She began showing signs of kidney failure when she was out on a walk with her family in the countryside walking up a steep hill.This is where Rachel started to feel weak and light headed, so therefore did not feel physically able to carry on with the hike. It was then that it was recommended to her that she got tested as it ran in the family. The first signs of kidney failure in Rachel were, swelling of the legs and hands and puffiness around the eyes, high blood pressure, increased urination at night and pale skin. Kidney failure has affected her quality of life ever since. PHYSICAL HEALTH Rachel’s physical health has been strongly affected by her kidney failure.One physical effect of kidney failure is that she gets worn out and feels weak so cannot do physical activities for long periods, therefore she has little energy to do the things she enjoys most in life: For example: Dog walking with her friends and close family every Sunday. She has felt out of breath and so cannot do this for a long time without feeling the need to rest at frequent periods. This is caused by Anemia which means there is less blood flow to the brain. Anaemia is something that occurs when one has kidney failure.This can cause a build-up of fluid in the lungs; a low oxygen count in your body can be the main symptom of this. As a result of this it meant that Rachel was feeling cold all of the time and often burnt herself in the bath or on a hot water bottle. This has affected her quality of life because it caused her pain and discomfort which should not occur on an everyday basis. T hree days before being called for her kidney transplant, Rachel was put on dialysis which uses an artificial device to clean and filter the blood of waste products.This caused her major pain and distress, Rachel says that this was ‘one of the most painful experiences she’s ever been through’. She said the pain was mainly in her shoulder and it felt like she was being ‘dragged down to the floor’, this affected her quality of life as for those three days she had a dependence on medicinal substances and medical aids. After the transplant Rachel still has to take drugs each day prescribed to her by her doctor, this affects her physically as if she did not take them then her body would reject the kidney.However after the surgery Rachel felt more active and so could go on long day walks again with her friends without getting out of breath. Her skin also looked noticeably healthier which brought out a new confidence within her. Once more she is now able to feel different temperatures and so no longer burns herself and feels discomfort through this. This surgery has improved her quality of life greatly and without it she would not be the person she is today, as without surgery or dialysis the kidney disease could have been fatal.After the surgery Rachel felt more active and so took up a new hobby of zumba which even a year on she still enjoys. She also is participating in a great swim to raise money for chronic kidney disease research, which has shown she is physically up to the challenge and so her quality of life is the best it could be for someone with her condition. SOCIAL RELATIONSHIPS Rachel’s social health was affecting her quality of life in many ways. Due to her kidney failure she was unable to go out and meet her friends because she would get worn out very easily, even if it was just walking to the shops.This meant meeting her friends was very difficult unless they visited her. Due to this she felt tired all the time a nd so spent a lot of her time sleeping and sitting down, this affected her social life within the family as she was unable to join in with the activities her children were doing. This meant her family and friendship relationships were altered and slowed down causing her to feel stressed due to lack of connections. Rachel had to visit the hospital in Cambridge once or twice per week to have a check-up. This was 63. 5 miles away and took her 2 hours to drive it each way.Not only did this mean that she had a financial strain due to petrol costs, but she had less time to visit her friends and family so personal relationships were affected. When Rachel was on Dialysis she didn’t feel up to meeting people as she felt stressed and depressed for a little while. This affected her quality of life because the medicine given to her made her lack confidence within herself and so therefore didn’t feel like going out and meeting new people. Therefore she did not have full social supp ort from friends and work colleagues.After Rachel had the surgery she was confined to bed for 3? days after the transplant. Due to her appearance she didn’t want people to see her and make them worried so her social life halted for that time. This meant she didn’t have all the support she could have had and so made her quality of life low because of her lack of social and emotional support. She also did not go back to work for 1 ? months after the surgery so she could recover, this meant all her work colleagues were unable to support her and she was unable to help them in with the workload.This made her feel useless and annoyed to not be able to keep herself busy, this meant her quality of life was lessened as she had not been able to work and so was unable to complete her daily activities. After the transplant she felt much more active and was able to carry on with all she had done previously. This included visiting her family and friends therefore she felt less stres sed and a rise in support from her personal relationships throughout this experience. She was able to enjoy her life and had full support from her friends, family and colleagues.In conclusion Rachel’s physical and social health has been greatly affected by kidney failure. If she did not have the kidney transplant and the drugs to prevent her body from rejecting the new kidney, she would not be able to enjoy the high quality of life she has today or even be able to live it. This is because if she had not had the surgery or dialysis her condition could have been fatal. Her physical health and social health are the main factors that affect this, however she was also affected by her level of independence and her psychological health (the ways someone thinks, learns and concentrates).

Self-image is a big problem for many women

Self-image is a big problem for many women, including myself. Many nights are spent at the gym, working out for hours, trying to sculpt the body into what society considers â€Å"attractive†. After running for thirty minutes and 500 crunches, you stand in front of the mirror in the women's locker room in disapproval. Then you say to yourself, â€Å"I'll be back tomorrow. † Sound familiar? That's because it is! Many women face problems about their bodies because of Britain's unrealistic stereotype of what is desirable. Forms of media such as childhood toys, magazine advertisements, and television have made a negative impact on girls and women (in particular) of all ages. Some of the anxieties that come with the entertainment industry's perception of â€Å"what is attractive† have the tendency to lead to serious problems such as low self-esteem and eating disorders. From a young age girls have faced the pressure of achieving physical perfection even from the toys they play with; the unrealistic body-perfect measurements of the popular childhood toy Barbie. Little girls love from Britain to Brazil love Barbie. Barbie is one of the best-selling toys in the world and could explain why Barbie has been accused of setting a negative stereotype for children in society. The big dilemma seems to be Barbie's current figure-long legs, skinny waist, narrow hips, and ample bosom. Not only does Barbie depict what society considers attractive but She has everything little girls dream of, a perfect house, figure and boyfriend, Sending a subconscious message to society; If you get the body you can get The guy, the Malibu beach house, with a pink convertible in the garage. As girls grow older they put their Barbie dolls to rest and, along comes a new and more extreme age of what they are exposed to new forms of media. Such as the teen magazines featuring articles about boys, beauty, and fashion. But They are sandwiched between glamorized advertisements for beauty Products, messages once again being sent of the body perfect and ‘lifestyle perfect' Previous childhood messages of the infamous Barbie doll once again being thrusted into the faces of adolescent girls. But this time Britney Spears is the new Barbie and she's real. Running around in her skimpy crop tops and perfect pop star boyfriend; she has it all, doesn't she? Young woman (under 25) are increasingly tuned in to a celebrity culture where the models' and actresses' bodies are considerably thinner than they've ever been in the past, and is seductive and appealing for young girls to resist. Since these actresses, pop stars are role models for girls nation-wide, they influence the way girls think, behave, and try to look, Scary thought†¦ Britney may well be the new Barbie†¦. Has the consequent pursuit of thinness become a new religion? And is the media responsible for low self-esteem and eating disorders? That may well be a contributing factor but inevitably it will always be down to the individual themselves. 2003 a year where there is no definite body shape or lifestyle, we should just aspire and embrace being ourselves, not want what the likes of Victoria and David Beckham have, or want Britney's ‘perfect body'. The only person that you will have to live with all your life is you, not Posh! It is important for women, including myself, to realize society's standards of what is desirable are unrealistic as well as unhealthy. So, the next time I go to the gym and stare into the full-length mirror in the women's locker room, I will accept myself for who I am. I may not be as thin as a magazine model or as attractive as a television actress, but be happy with your self as the inner beauty always shines through.

Gothic Cathedrals Essay

Gothic architecture flourished during the Medieval times or Middle Ages. It evolves from the Romanesque style of architecture. The best example of Gothic architecture are the Gothic Cathedrals, specifically the La Sainte-Chapelle Cathedral in France and the Salisbury Cathedral in England. This paper will discuss the main and identifiable features of Gothic Cathedrals and explore the changes and evolution in floor plans and sculptural program of the exterior of the church from a stylistic and conceptual point of view. It will also explain how Christian religion’s needs and preoccupations changed overtime by using the buildings of La Sainte-Chapelle Cathedral and Salisbury Cathedral. II. Identifiable features: pointed arch, flying buttresses and ribbed vaulting The three most noticeable characteristic of Gothic Cathedrals are its height (tall), spaciousness and good ventilation (light). This is made possible by the development of new style technology, the pointed arch, flying buttresses and the ribbed vaulting. Prior to the use of pointed arch, the roofs of churches in the olden times were supported with a rounded arch. However, architects discovered that with a pointed arch, they can build taller buildings. With a higher building came a new type of buttress that takes care of the weight of the roof by supporting the walls from the outside by leaning arches called â€Å"flying buttresses† which are usually placed one above the other. As a result walls could be made taller and less massive, enabling a wide expanse of wall space for stained-glass windows. Meanwhile, the idea of ribbed vaulting also becomes popular. Instead of the groin vault of the Romanesque period, the Gothic architects discovered that ribs (diagonal arches) could be built that would support the entire weight of the roof. The space between the ribs could then be filled in with lighter material (Dudley & Faricy, 1973, p. 291-295; Perry, 1988, p. 189). With the adoption of these three technological styles, the Gothic cathedrals as compared to the somber, dark churches that preceded it are much higher, lighter and more spacious making it more inviting for the Christians. On the other hand, the concept of allowing more light inside the church is derived from the concept that God is Light. As much as possible partitions in the floor plans were removed so that a dazzling light will emanate from the choir toward the congregation. Moreover, the concept of building tall churches with tall towers and spires conveys the idea of the supremacy and importance of Christian religion in a person’s life especially that it towers above all other buildings surrounding it. Such are the qualities and impression that La Sainte-Chapelle Cathedral and Salisbury Cathedral projects. Both two cathedrals still uses the cross floor plans, the Salisbury cathedral, however, though it contained two transepts, is much simpler than the La Sainte-Chapelle which was built upon the order of the fashionable French monarch, Louise IX. La Sainte-Chapelle is elaborately decorated, the elaborate ornamentation conveying the idea of the wealth of the church and hence the prosperity of the Kingdom (Scott, 2003, p. 21-23; Vauchez, 2000, p. 1228). II. Reflection of Christian needs and Preoccupation of the Middle Ages The Gothic cathedrals, although took many years (even centuries) to build, first began to be created during the Middle ages, a time characterized by feudal wars ,famine and epidemics. In spite of these unfavorable conditions, the Christians took the effort to make a big church, as an expression of their Christian devotion. One notable feature of Gothic stained glass windows, as seen in the two cathedrals, are the paintings of Biblical characters. The primary purpose why they paint them all over the walls is so that the illiterate could picture out what was written in the Bible (Perry, 1988, 189). Le Sainte-Chapelle, howvere, housed important Christian relics collected by Louise IX signifying the preoccupations of the rich Christian monarchs with anything regarding Christianity. The facade of Gothic cathedrals are also elaborately decorated using sculptured human figures ( saints ,kings and peasant life) as the main features, illustrating their growing interest in humanism ideas ( human life and accomplishments) as it replace the usual carvings of animals, fruits and other figures. The story of Christ, specifically his incarnation, decorate the entrance of the church, urging whoever will pay homage or pilgrimage to the church not to admire its gold or cost but to focus their attention to Christ ( Dudley, 1974, p. 291; Scott, 2003, pp. 47-48) . II. Conclusion Gothic Cathedrals, like the Salisbury Cathedral and La Sainte-Chapelle, are the best representative of Gothic art. The knowledge of new style of architectural technology by using a pointed arch, flying buttresses and ribbed vaulting paved the way for a taller , more spacious and well-lighted or ventilated churches. It erased therefore the somber, gloomy aura of the Romanesque churches, and the new concept of God as Light and Supreme was successfully incorporated into the church structure. In spite of the presence of wars, famines and epidemics, this ambitious project was embarked on, signifying the Christian devotion of the people of the Medieval era. Works Cited Dudley, Louise and Austin Faricy. The Humanities, 5th edition. New York: McGraw-Hill Company, 1973. Perry, Marvin. A History of the World. New York: Houghton-Mifflin, Inc, 1988. Scott, Robert A. The Gothic Enterprise: A Guide to Understanding the Medieval Cathedral. Berkeley: University of California Press, 2003. Vauchez, Andre, and et al. Encyclopedia of the Middle Ages. New York: Routledge, 2000.

English difficulties Essay Example | Topics and Well Written Essays - 750 words

English difficulties - Essay Example This paper will define this difficulty primarily among the immigrants because the French-speaking population enjoys the privilege of being one Canada’s two national languages. French is explicitly protected as well as promoted in Canada particularly through the Official Languages Act of 1968. Throughout the country, English and French appear together on cereal boxes, in public places such as airports, parks and restrooms. In addition, all federal government publications are issued in both languages. (Ricento and Burnaby 1998, p. 305) And so the French speakers do not suffer the dilemma faced by immigrants who come from other countries with different languages. According to the World Bank, between 1980 and 2002, Canada became home to 4.2 million immigrants as an average of 181,000 people entered the country annually. (Maimbo and Ratha 2005, p. 144) The demographics of these immigrants illustrates a dominant non-English speaking population: 58 percent came from Asia and the Middle East; 20 percent from Latin America and the Carribean; 8 percent from Africa. (p. 144) Learning a new language is one of the greatest problems for foreign-trained migrants as this is essential in adapting to the community and the workplace. Goodman and Graddol (1996) stressed that all professional associations and in trade, to some degree, consider fluency essential to safe practice and public safety. (p. 224) Their point is that English language proficiency is considered to be an objective measurement of one’s ability to perform in work and everyday life. And so, non-English speakers are faced with the challenges of English assessment for registration in professional associations, job application and in school admissions. Non-English speakers have difficulty accessing community program of any description. The government does provide translation services for a more comprehensive access to its services, the budget for it is limited. For example, Toronto offers third-party

Marketing Communications of Facebook Essay Example | Topics and Well Written Essays - 1500 words

Marketing Communications of Facebook - Essay Example However, in many cases marketing initiatives fail in achieving the goals set. The reasons are many; failures in planning and monitoring the relevant processes have been found to negatively influence marketing plans worldwide. On the other hand, when a firm operates in a highly competitive industry, the challenges for marketers are increased. Firms that are already well known in the market are more capable of preparing effective marketing schemes. Such case is Facebook. The particular social networking site has become quite popular within a short period of time. In this case it was not only the fact that the site was the first of such kind that entered the global market. Indeed, through the years other sites, with similar features appeared; still, Facebook remained the key competitor of its sector. Its marketing practices had a key role in this success. The marketing communications of Facebook are analyzed below using appropriate theoretical models and theories. Table of contents Intr oduction 4 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. 4 1b. What 4 internal and 4 external factors can influence Facebook customers during this process 5 1c. The 3 roles that customer can play throughout this process 6 2. Promotional Mix Tools for Facebook 2.1 Conduct a report to critically evaluate the characteristics, features and effectiveness of any 3 marketing communications tools 2.1.1 Advertising 6 2.1.2 Public relations 7 2.1.3 Direct marketing 7 3. Facebook Communications Process 3.1 How all the 9 elements of Communication Process specifically apply to global social networks such as Facebook. 7 3.2 What 4 limitations, and 3 Barriers Facebook marketing department should be aware of before planning their global marketing campaign. 8 4. Market Research prior Facebook Campaign 4.1 Comparison of the characteristics and benefits of Qualitative and Quantitative research methods 9 4.2 Why Facebook marketing department can still benefit from both research methods 9 4.3 Diagram of the Continuum of Research Techniques 10 5. AIDA at Facebook 5.1 How the AIDA model can still be utilised by Facebook to organise the Promotional Mix message into 4 phases 10 References Introduction The development of effective marketing strategies can be a challenging task, especially when referring to highly competitive industries. Social networking is a rather recent activity, compared to other market sectors. The services of firms operating in this industry could be effectively promoted using traditional marketing methods, which are appropriately customized for meeting current market trends. Moreover, qualitative and quantitative research techniques can be employed for identifying the changing customers’ preferences in regard to this sector’s activities and features. Facebook has become the key competitor in the specific industry. The effective use of marketing for promot ing the site’s features can be considered as the key advantage of Facebook compared to its rivals, in the context discussed below. 1. Consumer Buying Process for Facebook 1a. What is the Facebook customer experience throughout the 6 stages of the Consumer Buying Process. The 6 stages of the Consumer Buying Process can be described as follows: a) Problem recognition; at this phase, the needs of the customer in regard to a product/ service are identified; in terms of Facebook, the customer realizes that he needs to communicate with other people and share his experiences/ knowledge, b) Internal and External research; after identifying his needs, a customer proceeds to the research required

History Final Essay Example | Topics and Well Written Essays - 2500 words

History Final - Essay Example The Germans made an alliance with Australia while Belgium and Netherlands were neutral.UK alleged protection for Belgium. German declared war since it did not like the encirclement from the Russia and France. War communed when Serbia was fired from the Hungarian moved against Serbia while German helping them, Russia rose to defend the slave. The war began against Serbia by Austria- hungaria.This made Russia o come to defend the Serbia of which they invited their ally France to assist with the war German colluded with Belgium and France then moved to Russia. Paris was then evacuated in France causing the French warfare to start. This British were therefore killed by the French US in war.US entered in war in 6 April 1917 when German put a policy of unrestricted submarine warfare. This was threatening America’s commercial shipping and they had to fight against these policies. The Second World War was as a result of the rise of dictatorial, military regimes in Germany, Japan and Italy, an occurrence arising from the Great Depression that was present in the world in the early 1930s. This part will examine the occurrence of the Second World War. The American depression produced effects especially in Europe. Germany had an economic disaster that resulted into social displacement. This made Hitler to rise. When the League failed to stop the second Japanese war in 1931, there were treaty violations. Hitler recreated German army in 1933 to prepare for war. In 1936 Hitler regrouped the Rhineland. Between 1935 and 1936 Mussolini won Ethiopia for Italy. From 1936 to 1939 the Spanish war started. Germany and Italy assisted the forces of Francisco to win the victory. â€Å"In 1938, Germany annexed Austria, and in September1938, the British and French policy of conciliation toward the Axis reached its height with the sacrifice of much of Czechoslovakia to Germany in the Munich Pact†. (Anonymous) In 1939, Germany engaged all of Czechoslovakia while Italy

Discussion Question Assignment Example | Topics and Well Written Essays - 250 words - 4

Discussion Question - Assignment Example d in the GE official website, â€Å"during his 20 years of leadership in this position, Welch increased the value of the company from $13 billion to several hundred billion†¦ In 1999, Fortune named him the "Manager of the Century," and the Financial Times recently named him one of the three most admired business leaders in the world today† (General Electric Company (GE), 2012, pars. 1 & 7). As GE’s products and services have been reported to encompass various industries and customers worldwide (appliances, aviation, consumer electronics, electrical distribution, energy, health care, lighting, to name a few) (General Electric Company (GE0, 2012), the traits, style and characteristics exuded by Jack Welch made him effective in this organization. In one’s current role at work, the most relevant elements of that style that could be incorporated is the ability to discern which particular style would be applicable to the current situation or setting and to the particular personalities of the subordinates. As emphasized by Martires and Fule (2004), â€Å"the application of any one style depends on the situation† (p. 161). As exemplified by Welch, his leadership style could be very autocratic and at the same time be democratic depending on the needs of the organization. His ability to discern which style to apply made him most effective and enabled the tra nsformation of the organization to heights which have not been achieved prior to his leadership. Williger, D. (2007, November 3). A Number Of Famous Leaders And Their Different Leadership Styles. Retrieved May 15, 2012, from

The Big Thirst Essay Example | Topics and Well Written Essays - 1250 words

The Big Thirst - Essay Example First, he claims that water is â€Å"unquestionably the most important substance in our lives... It is part of the â€Å"mystery of life and the routine of life† (2). This statement is true. The human body is composed of 50-60% of water, thus making water a mysterious substance that makes people survive for days even without food. Second, Fishman also enumerates the uses of water. According to him, people use water incessantly in their daily routine and important activities: to baptize children, digest food, quench thirst, feed animals, bathe, clean the dog, wash hands and dishes, cook, plant rice, fruits and vegetables, etc. These uses of water are commonly known. What is uncommon is the fact that water is also used to make bottled drinks, put up a concrete building, launch a spaceship, run electricity, make flat-screen TVs, set up MRI machines and Twitter accounts, produce iPhones and cars, etc. Meanwhile, five liters of water is also needed to produce two bottles of coke. As Fishman identifies these other important uses of water, his claims become more and more interesting and appealing to readers. Water has amazingly upheld the lives of people. It generally helps farmers sustain their farms and supply the need of people for food and beverages. Water in many parts of the world is accessible to farmers. However, in some countries like Australia, water seems to be scarce, thus there is great effort on the part of farmers to grow plants and harvest foods. Unfortunately, tons of water are required in some lands in order to turn a dry land into a fertile one. Often, people think that the secret of a farmer’s success is his ability to plant or his hi-tech farming tools and equipment but as Fishman points out, it is actually water that makes the harvest possible because without it or with very minimal water supply, the crops will not continue to grow. This thought resounds Fishman’s

Diversity Research Audit Paper Example | Topics and Well Written Essays - 2500 words

Diversity Audit - Research Paper Example In seeking to trace why Sodexo has experienced such a high level of diversity, the first article that will be mentioned within this brief literature review is entitled â€Å"Shifting the Diversity Climate†. As such, Ringold and Feinsten point to the ways in which Sodexo made a marked shift towards seeking to promote greater degrees of diversity in the hopes that it could boost their success. Realizing that it is not possible for a firm to be profitable and exist and thrive in a market that is itself increasingly diverse, Sodexo came to realize the means of capturing such a market was at least tangentially dependent upon the level of diversity they could represent. A similar approach is made with respect to Anand and Winters’ analysis that sought to integrate a further level of appreciation for the way in which Sodexo led the shift towards appreciating diversity and the impacts that it could bring as early as 1964. In allowing the reader to gain a level of oversight with regards to the historical development that the culture took, the article is useful in helping to formulate a historical approach to how and why the diversity came to be evidenced in the way it did within the modern era. ... By delineating a response to each of these questions, and by providing a thorough literature review, it is the hope of this author that the true measurement of what helps to separate Sodexo from other firms within the extant environment can be delineated. Moreover, it is the further hope of this student that through such an understanding, the appreciation and description of best practices with regards to promoting diversity can be engaged. Literature Review: In seeking to trace why Sodexo has experienced such a high level of diversity, the first article that will be mentioned within this brief literature review is entitled â€Å"Shifting the Diversity Climate† (Ringold & Feinstein, 2011). As such, Ringold and Feinsten point to the ways in which Sodexo made a marked shift towards seeking to promote greater degrees of diversity in the hopes that it could boost their success. Realizing that it is not possible for a firm to be profitable and exist and thrive in a market that is it self increasingly diverse, Sodexo came to realize the means of capturing such a market was at least tangentially dependent upon the level of diversity they could represent. A similar approach is made with respect to Anand and Winters’ (2008) analysis that sought to integrate a further level of appreciation for the way in which Sodexo led the shift towards appreciating diversity and the impacts that it could bring as early as 1964. In allowing the reader to gain a level of oversight with regards to the historical development that the culture took, the article is useful in helping to formulate a historical approach to how and why the diversity came to be evidenced in the way it did within the modern era. Thomas and

U.S. and Terrorism Essay Example | Topics and Well Written Essays - 250 words

U.S. and Terrorism - Essay Example A balance exists between the actions of the police and the needed approaches to ensure the Americans safety against terror and the liberties of the citizens. Patriotic act is one of the examples. In patriotic act, the content was designed in such a way that the country and the citizens are protected from any recurrence of the terror act like what happened on September 9th. The patriotic act seems dangerous to the liberties of the citizens when put in practice. This seems like an attack to the premises that founded the country. The act of cybercrime and terrorism has also risen to be a major concern in the country and the law enforcement agencies. This plot was to be used to bring down the government, and it prompted the establishment of the new act. As the government steps up its operation against terrorism, the enemy is taking advantage of our weakness. The enemy is aggressively taking advantage of the information that we post in our open sources and use it against our forces. Sensitive information is being post in the blogs and internet. Such operations security leakage places the lives of the American citizens at risk and degrades the effectiveness of the governments operation to fight against

I would like to focus on the way behavioral economics effects a Essay

I would like to focus on the way behavioral economics effects a failing market - Essay Example The extent to which different markets are free, as well as the rules defining private property, is a matter of politics and policy (Concised Encycliopedia of Economics, Free Markets). This economic system where government allows a free hand to all the firms and entreprenuers is on the basis of some 'behavioural assumptions'. The two basic assumptions; that all the producers and consumers are rational in their behaviour and that they have complete information, has gone wrong and been violated numerous times! So, one has to be very clear about the reality that when the assumptions or the structure of a building is weak then how can it hold the burden and functioning of the entire economy. Here comes the need for Government Intervention and the system of 'laisaz-faire' is taken over by a 'mixed economy'! Economic role of the Government has four main components: 1. what is to be produced? 2. how is it to be produced? 3. for whom to be produced? 4. how are these decisions made? (Joseph St igletz, 2000). Now, lets see how an incentive structure can influence different markets. Institutional structure shapes the economic framework of a country. They build the basic structure of an economy which influences the level, pattern, and sustainability of growth. As an evidence, same macroeconomic models when applied to different countries produce different outcomes altogether! Institutions are a set of formal rules and informal norms that together with enforcement mechanism structure human interaction. They are to contain both incentives and disincentives which constraint human behaviour. The fundamental determinant of types of organizations emerging in a country is the institutions in place. Organizations are the players of the game and institutional framework are the rules of the game (Douglass. C. North, 1999). Organizations therefore try to play the game within the rules provided by the institutions. Institutions provide incentives for the organizations by reducing uncerta inty and risk .institution help in minimizing the transaction cost and the transformation cost. Countries all over the world are experiencing patterns of growth because of their institutional framework. Inefficient institutions provide high transaction cost and as a result the country struggle to grow. Incentives such as working hard are missing in inefficient institutions. Efficient institutions create an institutional matrix which strives for growth by reducing transaction cost and changing informal constraints through perceptions. Therefore once a country is stuck on a certain path of growth due to its institutions then it is difficult to revert back. The institutions drive organizations into a particular direction depending upon the incentive structure present. Through these incentives and disincentives embodied in rules they induce: efficiency, merit based solutions, hard work, competition and innovation. Hence, productivity increases and so does economic growth. In such an ins titutional framework organizations like 'Microsoft' emerge. Emergence of Microsoft was not a fluke; it was a direct result of institutions shaping the kind of organization. It has the highest sales in the entire World Industry of software. The reason is extensive research and development. It knows that if it's not at the cutting edge then it is going to get driven out of the market and go bankrupt. This will have backward and

Game and Football Essay Example for Free

Game and Football Essay When I was a little kid probably around the age of seven, I started playing sports. Sports is a big part of life for my family, and every one of my siblings, including me, started playing sports when we were kids. I played multiple sports while growing up. I played football, baseball, soccer, track and basketball, so I was always going to practice or playing in a game. The sport I loved the most is football. I started playing football when I was seven. At that age I was able to wear full pads and tackle because that was the starting age for full contact football. I had a lot of special moments in football, such as, catching my first interception, and scoring my first touchdown. One special moment changed how I played football, which happened my 8th grade year. Each year I periodically got better and better. My 8th grade year was one of my toughest years of playing football. I didn’t really get to start that much during the season. By mid-season I broke my wrist. During a play I was pushed in the back, and I stuck my hand out to help myself stay up, and my wrist snapped in two places. At first I didn’t feel it, and I thought it was just swollen. I believed I could just shake it off till I went to the sideline to have the coach check it out. He told me that it was broken, and that was when all the pain started. But through it all I managed to stay calm and keep a straight face. That ended my 8th grade year, which was terrible. After recovering I was scared to actually hit someone, so my first two years of high school I didn’t play the way I used to play. My junior and senior year were the best I have played football. Those were the years I started hitting the weights hard, thanks to my dad. My dad was my inspiration for playing football. He also helped me through my recovery. He was the one who got me into playing football and playing to my best ability. He would always lecture me after either a good game or a bad game. He went to every single one of my games and watched me play very closely. After each game he always had something to complain about what I did wrong. It would get annoying, but I understood and tried my hardest to fix the problem. Even if I did well in a game, he would still have something to say. He made me into the player I am today. For half my life I played the sport I loved the most, football. I was disappointed that it had to end my senior year. Football made me into the person I am today, and I am thankful for that. I am also thankful for my dad, who would never give up on me. Even though he was always pointing out the negative things, his advice helped me become better.

Impact of Current Lifestyle Choice on Healthcare Services

Impact of Current Lifestyle Choice on Healthcare Services 2.3 Impact of current lifestyle choices on future needs for health and social care services According to the medical dictionary, Lifestyle is defined as The constellation of habitual activities unique to a person, which lend consistency to activities, behaviour, manners of coping, motivation, and thought processes, and defines the way in which he/she lives; lifestyle activities include diet, level of physical activity, substance abuse, social and personal interaction. Factors like the advanced technologies, globalization of trade, urbanization, et al, are beneficial and lead to positive outcomes but at the same time we can talk about negative effects on population, bringing up sedentary life patterns und unhealthy dietary patterns, an increase in the consumption of tobacco, alcohol or the use of illegal drugs. To be healthy, is one of the fundamental rights of every human being, therefore to reach the highest possible health standards, a holistic approach is required, that goes behind the traditional curative care, involving everyone from stakeholders, providers and least b ut not last, communities. Healthy Lifestyle choices from an early age are recognised to have a positive impact on the needs and health for Social Care at the stage when people are getting older, hypothetically a choice of lifestyle can be considered an investment for the future. Grossman model analysis for The demand of health in one of the Pub Med articles, Dev Health Econ Public Policy, 1998, rises the demand for health from the model in which health investment is seen as a consumption and as an investment good, an approach where the individual can decide his level of health, hence his life span. To begin with, an individual is granted a certain quantity of health capital, which over time is belittled, but can be replaced by investments like medical care, exercise, diet, et al. So, the level of health is not treated as an external cause but is influenced by the amount of resources the individual assigns for the production of health. As an example, educated people are likely, more efficient producers of health, hence a lower price for their capital of health is demanded. Fries (1980), suggests that the need for medical services and social care might be reduced if the outbreak of chronic diseases and disability can be put on hold. So, having as objective to reduce or postpone health problems, procedures to modify or change unhealthy lifestyle factors at an early stage in life, were winning a significant attention in the current researches. The level of disease in the population and the skill to improve policy is seen as influencing the future demand of care. According to the Office for national Statistics 2006 the big challenge for the future is chronic disease and also a trend in long-lasting illness and disability in younger population. Therefore, the changing burden of disease associated with the ageing population is already high in the minds of policymakers. There are reports about the differences in self-reported longstanding illness by region, employment status or socio-economic group. The number of incapacity-related benefit claimants has tripl ed since 1979 and is increasing year-on-year. (Prime Ministers Strategy Unit 2005) As a summary from the Health Policy futures, is recognised that: There is a steady increase in morbidity. Most diseases in the future will be of a chronic nature and require health and social care over long episodes in time. There has also been a massive (62 per cent) growth in the number of young people with disability since 1972. Poor mental health and neurodegenerative ailments are becoming more prevalent. There are differences in self-reported health. Discrepancies in disease have implications for where care is provided and to whom in the future. Regional forms in disease shift, and effective and rightful provision of care should follow need. Health differences replicate social inequalities. Trends in equality are important predictors of future health status and areas of need for care. As indicated in the article Archives of internal medicine, an unhealthy lifestyle, is the lifestyle where a person is engaged in activities that can be harmful to ones health, like smoking, not exercising regularly enough, eating unhealthy on a regular basis and not keeping a healthy weight, alcohol consumption, et al. Alcohol consumption- recent increase of alcohol consumption reflects in the recent alcohol related deaths that has more than doubled (Office for National Statistics 2006) Smoking- In comparison with alcohol consumption the number of people smoking has decreased over time, from 45 per cent to 24 per cent. This is reflected in the drop in smoking related illnesses. (Office for National Statistics 2005) However trends like alcohol use, obesity or other lifestyle factors related to cancer can inverse these trends. Smoking is considered an activity that will directly lower the health of humans respiratory system and all related systems. According to, Centre of Disease, Control and Prevention, smoking is damaging almost all organs in our body, and increases the chance of developing lung cancer or any heart disease and will never be considered a healthy lifestyle. Diet- The phrase you are what you eat, has been around for who knows how long now. Eating well sustains a healthy body and mind, thus is not likely to be the same if someone may choose junk food over fresh vegetables but at the same time Prevention is key. According to Food Standards Agencys, 2005, there is an increase in the number of respondents of eating fruit and vegetables. Citizens cannot work to their full capacity if they are sick, and as a result the nationals safety and economic health will suffer, making it weak economically and military. As a result, this is why city, state and national governments care about their citizens to be involved with health promotion which is defined by the WHO, to increase control over their health and its determinants. Exercise- Daily exercise is seen as very important for cardiovascular health, weight, upkeep our overall health, therefore exercising regularly will help burn calories and stimulate muscle tissue. All this will lead to a better muscular structure and a much lower overall weight. Being overweight puts stress on joints and bones and at the same times increasing the risk of diabetes and heart disease. According to the National Health Services, our body weight is affected by the quality and quantity of food that a person eats as well, therefore in order to have a healthy lifestyle, healthy foods, fruit and vegetables are recommended because they contain the vitamins and minerals for all our body needs. These are example of modifiable lifestyle factors, which can be related to grave health conditions, like cancer, myocardial infarction, thus they can be related to some daily life activities at a later stage in life. All these factors will have a significant impact on the health and social care system. Evidence are suggesting that the improvement of these factors will prevent functional limitations associated with older age and will lead to a healthier and more independent way to age. (Lanz, et al. 2001) The report, Engaging with care: A vision for the health and care workforce of England, published in September 2007, is analysing the policies, directions and identifies the routes for future actions, establishing trends and challenges in identifying common grounds in health and care policy guidelines at local and national level. The aim is to empower all those involved in health, in their different roles, to influence the health and care policy and practice. It is well known that the demand for care is shaped by disease patterns, however the patterns of disease are influenced by social determinants. References: Health Policy Futures Engaging with care: a vision for the health and care workforce of England, The Nuffield Trust, paper 2, prepared by Morris Z., (2007), available at: http://www.health.jbs.cam.ac.uk/research/cuhresearch/downloads/reports/socialcontext.pdf, accessed on: 24/01/2017 Nocera S.,(1998), The demand for health: an empirical test of the Grossman model using panel data, PubMed, available at: https://www.ncbi.nlm.nih.gov/pubmed/10662408, accessed on: 24/01/2017 The Free Dictionary, (2003-2017), available at: http://medical-dictionary.thefreedictionary.com/Life-style+choice, accessed on: 24/01/2017Â  

Prevalence of ESBL in Surgical Wound Infections and Burns

Prevalence of ESBL in Surgical Wound Infections and Burns PREVELANCE OF EXTENDED SPECTRUM BETA LACTAMASES PRODUCERS AMONG SURGICAL WOUND INFECTIONS AND BURNS PATIENTS AT DR. SHANKARRAO CHAVAN GOVERNMENT MEDICAL COLLEGE, NANDED. *Vivek M Gujar1, Sharmila S Raut2, Sanjaykumar R More3 1. Assistant Professor, Dept. of Microbiology, Dr. S.C. Government Medical College, Nanded. 2. Professor, Dept. of Microbiology, Dr. S.C. Government Medical College, Nanded. 3. Associate Professor, Dept. of Microbiology, Dr. S.C. Government Medical College, Nanded. ABSTRACT Purpose:- The purpose of this study was to know the prevalence of Extended Spectrum beta lactamases (ESBL) among surgical wound infection and burn patients. Methods:- A total of 100 patients admitted to the surgical wards with post operative wound infections and burns from January 2014 to May 2014 were studied. A total of 137 isolates were obtained from these patients. Of these, 87 organisms (63.5% of the total isolates) were found to be Extended Spectrum beta lactamases (ESBL) producers. The commonest were Escherichia coli and Klebsiella pneumonia . They were studied for ESBL production by screening test, CLSI disc diffusion method phenotypic confirmation by disc potentiation test. Result:- Out of 100 strains, 87 (63.5%) were confirmed as ESBL producers. Among the ESBL producer all the isolates were sensitive to Imipenem. Resistance against Ampicillin (10ug) is 100%, Gentamicin (10ug) is 80.46%, Ciprofloxacin (5ug) is 74.72%, Tetracycline(30ug) is 63.22% and Amikacin (30ug) is 16.1 0.% Conclusion:- Our study shows presence of ESBL producer among surgical wound infections and burn patients and their prevalence is 63.5%. The routine antimicrobial sensitivity test may fail to detect ESBL. Detection of ESBL production should be carried out as a routine in diagnostic laboratories by disc potentiation test as it is a simple and cost effective test. Antibiotics resistance is significantly more prevalent in ESBL positive isolates as compared to ESBL negative. Key words:- Extended Spectrum Beta Lactamases, ESBL, INTRODUCTION The beta lactam antibiotics are amongst the most widely prescribed antibiotics and are an important component of empirical therapy in intensive care unit and high risk ward.1,2,3 Resistance to beta lactam antibiotics is an increasing problem worldwide.4 Increase in the prevalence of penicillin resistance in Streptococcus pneumoniae, Methicillin resistance in Staphylococcus aureus, Vancomycin resistance in Enterococci, Extended spectrum beta lactamases (ESBL) production in Enteric Gram negative bacilli and Fluroquinolone resistance in Neisseria gonorrhoea are just a few examples of the rising problem of resistance documented by both national and international surveillance system in the past few years.5 The ESBL are plasmid mediated enzymes that hydrolyze the oxyimino beta lactam (3rd generation cephalosporine) and monobactam (aztreonam), but have no effect on cephamycins (cefoxitin and cefotatan). It is situated in periplasmic space.6 Although TEM type beta lactamases are most often found in Escherichia coli and Klebsiella pneumoniae, they are also found in Enterobacter spp., Salmonella spp., Morganella morganii, Proteus mirabilis, Serratia marcescens, Pseudomanas aeruginosa, Shigella dysenteriae, Capnocytophaga ochracea and Citrobacter 7,8,9,10. However, the frequency of ESBL production in these organisms is low.11 Over 150 different ESBLs have been described as of today.12 ESBL pose a major problem for clinical therapeutic. It is necessary to identify the prevalence of these strain in hospitals and to characterise their epidemiology, control spread of these strains and to determine suitable preventive measures and treatment policies. MATERIALS AND METHODS A present study was conducted at Dr. Shankarrao Chavan Government Medical College, Nanded between January 2014 – May 2014. A total number of 100 post operative wound infections and burns patients wound swabs were processed during the study. A total of 137 isolates were obtained from these patients. COLLECTION AND IDENTIFICATION OF THE ISOLATES Using aseptic precautions, wound swabs were collected from the patients using sterile tipped swabs. The organism(s) isolated were identified based on colony morphology on blood agar, MacConkey agar and by standard biochemical tests.13,14 Strains:- Escherichia coli ATCC 25922( ESBL negative) and Klebsiella pneumoniae ATCC 700603 (ESBL positive)were used as control organism throughout the study. Antimicrobial Susceptibility testing:- The antibiotic sensitivity test was performed by Kirby Bauer disc diffusion technique with commercial available discs (HiMedia, Mumbai, India) on Muller Hinton agar plates. The discs used were Ampicillin (10ug), Amikacin (30ug), Gentamicin (10ug), Ciprofloxacin (5ug), Imipenem (10ug) and Tetracycline (30ug). The diameter of the zone of inhibition of each antibiotic was measured and interpreted as sensitive, intermediate sensitive or resistance according to CLSI criteria.15 Detection of ESBL15:- In the present study 137 isolates were tested for ESBL production by the following methods- SCREENING TESTS15:- CLSI disc diffusion method PHENOTYPIC CONFIRMATION TEST15:- Disc potentiation test CLSI ESBL Screening test:- 15 According to NCCLS 2002 for screening test to be positive or to consider an organism as probable ESBL producer the zone diameter should be- Antibiotic Zone diameter In mm or less Ceftazidime(30ug) 22 Cefotaxime (30ug) 27 Ceftriaxone (30ug) 25 Cefpodoxime(10ug) 17 Aztreonam (30ug) 27 The use of more than one antimicrobial agent suggested for screening will improve the sensitivity of ESBL detection15. Ideally the most sensitive ESBL screening agent is Cefpodoxime for Escherichia coli and Klebsiella pneumoniae.9 In the present study, ceftazidime (30ug), cefotaxime (30ug), ceftriaxone(30ug), cefpodoxime (10ug) and aztreonam (30ug) were used. These were stored in refrigerator. Before use they were taken out of refrigerator and brought to room temperature. Then they were applied on Muller Hinton agar for Antibiotic sensitivity testing. DISC POTENTIATION METHOD 15 As per CLSI guidelines disc potentiation method was used as phenotypic confirmatory test. For confirmation of ESBL production ceftazidime (30ug), ceftazidime + clavulanic acid combination disc (30/10ug) manufactured by HiMedia and cefotaxime (30ug) + cefotaxime clavulanic acid (30/10ug) prepared in laboratory were used. PREPARATION OF CLAVULANIC ACID STOCK SOLUTION For preparation of clavulanic acid stock solution Augmentin powder (gsk company) was used- 1.2gm vial of (Augmentin) contains 200mg clavulanic acid 1200 mg contains 200mg clavulanic acid Therefore, 6 mg Augmentin contains 1 mg clavulanic acid. 6 mg Augmentin is dissolved in 1 ml sterile distilled water to make a solution i.e 1ml solution contain 1 mg clavulanic acid. i.e 1000ul solution contains 1000ug clavulanic acid. PREPARATION OF CEFOTAXIME-CLAVULANIC ACID DISC15,16 Cefotaxime (30ug) discs were kept separately in a sterile petridish. 10ul of stock solution of clavulanic acid was added to each disc with a micropipette. 30 minutes were allowed for clavulanic acid to absorb and also for the disc to dry. The discs were used immediately after preparation. STORAGE OF CEFTAZIDIME+CLAVULANIC ACID DISC Clavulanic acid being labile, discs were placed in separate screw capped glass vials and stored at -200C. When antibiotics discs were required for test, they were removed from the freezer and allowed to come to room temperature before application. 17 APPLICATION OF DISCS:- After preparing the inoculum, Muller Hinton agar plates were inoculated. With the help of sterile forcep antibiotic discs containing ceftazidime and ceftazidime+clavulanic acid and cefotaxime and cefotaxime+clavulanic acid were placed on inoculated Muller Hinton agar plate at a distance of 24 mm from center to center. Plates were inverted and incubated at 370C for 16-18 hours. INTERPRETATION More than or equal to 5mm increase in a zone diameter for ceftazidime and cefotaxime tested in combination with clavulanic acid versus its zone when tested alone indicate ESBL production. ESBL POSITIVE:- If an isolate is confirmed as ESBL producer, the isolate reported as resistant to all Penicillin, Cephalosporins and Monobactam (Aztreonam). ESBL NEGATIVE:- If an isolate is not confirmed as ESBL producer, the sensitivity of the isolate was reported as per sensitivity test report. RESULT The total number of patients screened were 100 of which 64 were males and 36 females (M : F = 1.78:1). The average age was 44.72 years (Range 12-80 years). The types of wounds were post operative wounds (65.7%) and burns (34.3%). Duration of hospital stay ranged from 15 days to 3 months. Out of 137 strains, 87 (63.50%) were confirmed as ESBL producers (Table 1). Susceptibility pattern of the ESBL producers were studied. All the isolates were sensitive to Imipenem. Resistance against Ampicillin (10ug) is 100%, Gentamicin (10ug) is 80.46%, Ciprofloxacin (5ug) is 74.72%, Tetracycline(30ug) is 63.22% and Amikacin (30ug) is 16.10.% (Table 3). TABLE 1 Distribution of ESBL strains among the different organisms isolated Sr. no Organism No. of organisms Isolated No. of ESBL strains % ESBL strains 1 Escherichia coli 71 45 63.38% 2 Klebsiella pneumonia 57 36 63.15% 3 Enterobacter spp. 07 04 57.14% 4 Morganella morganii 01 01 100% 5 Providentia rettgeri 01 01 100% TOTAL 137 87 63.50% Table 2 Distribution of ESBL strains based on clinical diagnosis Sr. no Clinical diagnosis No. of organisms Isolated No. of ESBL strains % ESBL strains 1 Post operative wounds Infections 90 55 61.11% 2 Burns 47 32 68.08% Table 3 Antimicrobial susceptibility pattern of ESBL positive strains Sr. no Organism Susceptibility Category A Ak G Cf T I 1 Escherichia coli (45) S 00 37 07 10 18 45 IS 00 05 02 01 02 00 R 45 03 36 34 25 00 2 Klebsiella pneumonia (36) S 00 30 05 07 10 36 IS 00 02 02 02 01 00 R 36 04 29 27 25 00 3 Other. (06) S 04 06 05 05 04 06 IS 00 00 00 01 01 00 R 02 00 01 00 01 00 A=Ampicillin, Ak = Amikacin, Cf = Ciprofloxacin, G = Gentamicin, T = Tetracycline, I = Imepenem, R= Resistance, S = sensitive, IS = Intermediate sensitive DISCUSSION The prevalence of ESBL among clinical isolates very greatly worldwide, indifferent geographic areas and are rapidly changing overtime.18 In, 1983, Knothe et.al describe for the first time transferable resistance to the broad spectrum cephalosporins in clinical isolates of Klebsiella pneumoniae.19 The routine susceptibility test done by clinical laboratories fail to detect ESBL positive strains. The incidence of ESBL producing organisms in various studies has varied from 0-84%. In our study prevalence of ESBL producing strains is found to be 63.5%. All ESBL producers were sensitive to Imipenem. The result is in accordance with observation reported by other investigators.3,12,18,20 The new inhibitor based confirmatory test approach has been recommended by the CLSI for detection of ESBL. In the present study we found disc potentiation method to be reproducible, sensitive, easy and cost effective for use in a busy diagnostic laboratory.3,11 The use of both cefotaxime and ceftazidime with and without clavulanic acid increases the sensitivity of detection of ESBL compared to the use of only one of them. Inclusion of Cefpodoxime has been reported to further increase the sensitivity of this tests. 3,11 Among the Enterobacteriaceae, ESBL are most prevalent in Escherichia coli and Klebsiella spp. isolates. CONCLUSION The prevalence of ESBL producing strains is 63.5%. Multidrug resistance was found to be significantly higher in ESBL positive isolates as compared to ESBL negative. All the ESBL producers are sensitive to Imipenem. If an isolate is confirmed as ESBL producer, the isolate reported as resistant to all Penicillin, Cephalosporins and Monobactam (Aztreonam). Detection and reporting of beta lactamases producer is responsibility of every clinical Microbiologist. To prevent the spread of ESBLs producing organisms, infection control precautions like barrier nursing, cohorting of patients and nurses, attention to hand washing are essential. REFRENCES Chambers H F, Neu H C, Other beta lactam antibiotics In:Mandell G L, Bennetts J E, Daolin R, editors. Principles and Practice of infectious diseases 4th ed. Vol.I, New york: Churchill Livingstone;1995p.264-72. Fatima H M,, Chanawong A, Kevin G K, Birkenhead D and Hawkey P M. Detection of extended spectrum beta lactamases in members of the family Enterobacteriaceae: comparision of the MAST DD test, the double disc and Etest ESBL. J antimicrob Chemother (2000) 45: 881-885. Mathur P, Kapil A, Das B and Dhawan B. Prevalence of extended spectrum beta lactamases producing Gram negative bacteria in a tertiary care hospital. Indian J Med Res (2000) 115: 153-157. Samaha-Kfoury J N and Georges F A. Recent development in beta lactamases and extended spectrum beta lactamases. British Med J (2003) 327: 1209-1213. Tenover F C, Mohammed M J, Stelling J, O’brien T and Williams R. Ability of Laboratories To Detect Emerging Antimicrobial Resistance: Proficiency Testing and Quality Control Results from the World Health Organisation’s External Quality Assurance System for Antimicrobial Susceptibility Testing. J Clin Microbiol (2001) 39(1):241-250. Louis Rice, MD. Evolution and Clinical Importance of Extended Spectrum beta Lactamases. CHEST (2001) 119: 391S-396S. Decre D, Guchot B, Lucet C, Guillaume A, Bergogne B and Regnier B. Clinical and Bacteriologic Epidemiology of Extended Spectrum beta Lactamases Producing Strains of Klebsiella pneumoniae in a Medical Intensive Care Unit. Clin Infect Dis (1998) 27: 834-844. Thomas K S. Controversies about Extended Spectrum and AmpC beta Lactamases CDC (2001) 7(2): 1-9. Rodrigues C, Joshi P, Jani S H, Alphonse M, Radhakrishanan Ramd Mehta A, DETECTION OF BETA LACTAMASES IN NOSOCOMIAL GRAM NEGATIVE CLINICAL ISOLATES. Indian J Med Microbiol (2004) 22(4): 247-250. Tankhiwale S S, Jalgaonkar S V, Sarfraz Ahmed and Hassani U. Evaluation of extended spectrum beta lactamases in urinary isolates. Indian J Med Res (2004) 120: 553-556. Chaudhary U and Aggarwal R. EXTENDED SPECTRUM BETA LACTAMASES (ESBL) – AN EMERGING THREAT TO CLINICAL THERAPEUTICS. Indian J Med Microbiol (2004) 22(2): 75-80. Menon T, Bindu D, Kumar CPG, Nalini S and Thirunarayan M A. COMPARISON OF DOUBLE DISC AND THREE DIMENSIONAL METHODS TO SCREENING FOR ESBL PRODUCERS IN A TERTIARY CARE HOSPITAL. Indian J Med Microbiol (2006) 24: 117-120. Betty A Forbes, Daniel F Sahm, Alice S Weissfeld. Laboratory cultivation and isolation of bacteria. In: K.Fabiano, Sarahly L, Ellen Wurm, editors. Bailey and Scott’s Diagnostic Microbiology, 11th ed. Mosby Elesvier; (2002): 133-147. Koneman E W, Allen S D, Janda M W, Schreckenberger P C and Wine W C. The Enterobacteriaceae. In: Andrew A, Collins H and Deitch S editors. COLOUR ATLAS AND TEXTBOOK OF DIAGNOSTIC MICROBIOLOGY, 5th ed. Philadelphia: J b Lipincott Co. 1991: 105-184. National Committee for Clinical Laboratory Standards (NCCLS). Performance Standards for Antimicrobial Susceptibility Testing. Twelth Information Supplement 2002. M100-S12. Vol.20 No.1 2 Villanova Pa. Steward C D, Rasheed J K, Hubert S K, Biddble J W, Raney P M, Anderson G J, Williams P P, Brittain K L, Oliver A, McGowan J E and Tenover F C. Characterization of clinical isolates of Klebsiella pneumoniae from 19 laboratories using the National Committee for Clinical Laboratory Standard Extended spectrum beta Lactamases Detection methods. J Clin Microbiol (2001) 39(8): 2864-2872. Watt C, Louie M, simor A E. Evaluation of Stability of Cefotaxime(30ug) and Ceftazidime(30ug) discs impregnated with clavulanic acid(10ug) for detection of Extended spectrum beta Lactamases. J Clin Microbiol (2000) 38(7): 2796-2797. Babypadmini S and Appalaraju B. EXTENDED SPECTRUM BETA LACTAMASES IN URINARY ISOLATES OF ESCHERICHIA COLI AND KLEBSIELLA PNEUMONIAE – PREVALENCE AND SUSCEPTIBILITY PATTERN IN A TERTIARY CARE HOSPITAL. Indian J Med Microbiol (2004) 22(3): 172-174. Liu P Y, Jai-Chain T, Se-Chin Ke and Chen S L. Molecular Epidemiology of Extended Spectrum beta Lactamases producing Klebsiella pneumoniae Isolates in District Hospital in Taiwan. J Clin Microbiol (1998) 36(9): 2759-2762. Shukla I, Tiwari R and Agarwal M. PREVALENCE OF EXTENDED SPECTRUM BETA LACTAMASE PRODUCING KLEBSIELLA PNEUMONIAE IN A TERTIARY CARE HOSPITAL. Indian J Med Microbiol (2004) 22(2): 87-91.

power of politics Essay -- essays research papers

Power Politics: The Framework Provided Understanding contemporary world politics is by no means an easy feat. To merely begin the process, one must first have an ample knowledge of historical as well as modern trends in international relations, the issues at hand both now and in the past and major events that affect the field. Several groups and styles of thinking have developed throughout the centuries to make attempts at comprehending world politics and most successfully carrying out international relations. One of these styles of thinking is often called power politics and can be referred to as realpolitik or realism. This school of thought focuses on ways in which power affects the international arena by assessing how states influence each other as the most important actors in world politics. Realpolitik pays attention to political power matters such as military preparedness and industrial capacities, ignoring issues of morality, ideology and other social aspects as reasons for actions of states. In this way, realism sets up a strong framework for understanding short-term, interstate relationships, yet leaves the comprehension of deeper, long-term issues weak in the background. Power politics maintains that human nature is generally selfish. This belief comes from their understanding of the trends in international relations. They feel that in the international field, states are the most important actors which act upon their own individual interests. Therefore, a state is deemed powerful if it has the ability to maintain its national interests by influencing other states. These trends date back thousands of years to the beginning of war. Once states came into existence, selfishness caused territorial expansion and war to soon follow. Countries began developing armies to carry out their interests with force, and their neighbors had to respond with their own armies. This began the trends that lead to power politics. The need to focus on defense superseded the need to address more liberal issues. Power politics are not only used in matters of war and defense. The general definition of power can be seen as a state’s ability to get its way, making other states do things that are in the interest of the first state. In realpolitik, states use militaristic, economic, and diplomatic strengths to influence other actors from whom they desire something. The ge... ...ely analyze a modern issue is the conflict between Iraq and Kuwait. When Iraq invaded Kuwait within the last decade, it was in the national interest of the United States to get involved due to the location of the conflict. With the annexed nation an important actor to keeping Iraq from having control of the Persian Gulf’s oil, the US used its superior military force to support its own national interest. This example shows us that a nation with a severely higher GDP and a preferable army can use force to influence other states. Despite the fact that power politics helps to analyze many of the world’s issues, it fails to analyze and represent others. As previously mentioned, realism ignores many of the important issues within the field of international relations. These issues include sub-state actors, alternate goals of states, the importance of change in the global arena to improve the quality of the world, and the collective good. It is because of the complexities of the international stage that we must not assume that one view of world politics is correct and the others are wrong. We must take into consideration each school of thought in order to understand how the world works.

Constance Backhouses Petticoats and Prejudice :: essays research papers

As students sit in class and look up at their female professors they do not think of all of the women who sacrificed themselves for the opportunity for other women to be seen as societal equals. Each of us should place ourselves in the birthplace of the women’s movement that Constance Backhouse depicted in her book Petticoats and Prejudice. After reading this book all man ought to be ashamed of being part of the heritage that contributed to the hardships that were forced upon women of the 19th century. The misfortunes that Zoà © Mignault, Amelia Hogle, Mary Hunt, Ellen Rogers, Emily Howard Stowe, Euphemia Rabbitt, and Clara Brett had throughout their lives are something that nobody would want to experience themselves.   Ã‚  Ã‚  Ã‚  Ã‚  When looking back at the developing countries of the nineteenth century, it is quite simple to see that Canada was one of the most advance countries in the world. Eventhough this free and democratic country advanced itself in the areas of equality throughout the years; there will forever be inequalities for some, and struggles for many. Petticoats and Prejudice gives clear and precise examples of the hardships women fought through in the 1800s. The primary focus of the book was to give a manifest and latent demonstration of how the biased attitudes of society reflected the legal system, and vice versa. There were several issues that were discussed in the book, including abortion, infanticide, sexual assault, marriage, divorce, separation, child custody, seduction, rape, prostitution and labour legislation. Very early in the book it was made quite evident the struggles that women had encountered in their tough lives. It demonstrated their fight for the rights and privileges that many women of the world so commonly enjoy.   Ã‚  Ã‚  Ã‚  Ã‚  The first chapter in the book dealing with marriage demonstrates a clear and precise attitude towards women and their social standings in society. The Zoà © Mignault case was a perfect example of how the patriarchal system was in affect. The father controlled every aspect of a young girl’s life, including picking a husband for her. The legal system at this time simply encouraged this type of action and supported these types of power imbalances.   Ã‚  Ã‚  Ã‚  Ã‚  The book then flows into the section of seduction. This chapter looks at how women were mistreated by their employers as well as other men. One example it examined would be the difficult times women had in trying to get guys to face up to their actions after pregnancy. Constance Backhouse's Petticoats and Prejudice :: essays research papers As students sit in class and look up at their female professors they do not think of all of the women who sacrificed themselves for the opportunity for other women to be seen as societal equals. Each of us should place ourselves in the birthplace of the women’s movement that Constance Backhouse depicted in her book Petticoats and Prejudice. After reading this book all man ought to be ashamed of being part of the heritage that contributed to the hardships that were forced upon women of the 19th century. The misfortunes that Zoà © Mignault, Amelia Hogle, Mary Hunt, Ellen Rogers, Emily Howard Stowe, Euphemia Rabbitt, and Clara Brett had throughout their lives are something that nobody would want to experience themselves.   Ã‚  Ã‚  Ã‚  Ã‚  When looking back at the developing countries of the nineteenth century, it is quite simple to see that Canada was one of the most advance countries in the world. Eventhough this free and democratic country advanced itself in the areas of equality throughout the years; there will forever be inequalities for some, and struggles for many. Petticoats and Prejudice gives clear and precise examples of the hardships women fought through in the 1800s. The primary focus of the book was to give a manifest and latent demonstration of how the biased attitudes of society reflected the legal system, and vice versa. There were several issues that were discussed in the book, including abortion, infanticide, sexual assault, marriage, divorce, separation, child custody, seduction, rape, prostitution and labour legislation. Very early in the book it was made quite evident the struggles that women had encountered in their tough lives. It demonstrated their fight for the rights and privileges that many women of the world so commonly enjoy.   Ã‚  Ã‚  Ã‚  Ã‚  The first chapter in the book dealing with marriage demonstrates a clear and precise attitude towards women and their social standings in society. The Zoà © Mignault case was a perfect example of how the patriarchal system was in affect. The father controlled every aspect of a young girl’s life, including picking a husband for her. The legal system at this time simply encouraged this type of action and supported these types of power imbalances.   Ã‚  Ã‚  Ã‚  Ã‚  The book then flows into the section of seduction. This chapter looks at how women were mistreated by their employers as well as other men. One example it examined would be the difficult times women had in trying to get guys to face up to their actions after pregnancy.

THE NATIONAL TOBACCO STRATEGY

Facts about harm associated with tobacco and contact information for quit programs provide access to information and support School education programs that focus on assertiveness skills, academic success and developing a negative attitude to smoking all help young people to modify personal behaviors and enhance skills that will be protective against smoking in future Quitting service Creating Supportive environments: Promotion of smoke free messages and regulation of place creates a variety of physical and social support structures accessible to individuals Frightening media campaigns â€Å"every cigarette is doing you damage† maintained powerful antismog attitude in the with advertising of pharmaceutical products, such as nicotine patches, the urgency to quit is implemented by the sense of having a solution readily available. Most indoor and public places are smoke free, providing safe physical and social environments for people to work and interact socially.Non-health initia tives like housing, counseling and anti-violence strategies reduce stress and anxiety that might lead to smoking. Employment and training programs to reduce boredom associated with unemployment-?address socio-cultural and socioeconomic determinants which influence tobacco use. Regulation of place of sale aims to eliminate the sale of tobacco products to minors and aka them less visible: hidden behind counters Strengthening Community action Local educational strategies such as peer support and mentoring programs improve self-esteem and the sense of worth among students which can be protective factors against harm from tobacco use.Families and parents provided with safe places for children to avoid tobacco smoke-?parks Reorienting Health services: ‘Lifestyles' prescription pads are tools used by Gaps to initiate discussions with patients about lifestyle behaviors-?help doctors introduce preventative assuages and recommendations for improving lifestyle behaviors. Building Healthy Public Policy. High levels of taxation on tobacco ensure cigarettes are less affordable, reducing access for younger people in particular Imposition of laws that prevent smoking in most public and indoor environments I. E. No smoking in pubs and clubs Place of drug education in all Australian schools an important cornerstone of public policy. Delivery of anti-smoking messages and development of anti-smoking attitudes as young as possible is critical.

Greek Mythology Research Paper Essay

Do you know any historical background on the word giant? Greek and Roman mythology is present all around us. Many new and interesting words were created from the Greeks. There are many types of myths that we hear about including; gods, goddesses, mythical heroes, other heroes, monsters, and villains. When looking up these myths, research will show that many of the words we say today come from these gods and goddesses. An example of this is the words gigantic and gigantism comes from giant. The word giant has a long, unique, and mysterious background. According to dictionary. com, â€Å"Giant is very large; abnormally great development in size. †(dictionary. com) Prior to my search, I predicted that a giant was a very large man that lived in the forest and had no connection with either gigantic nor gigantism. I inferred this because of movies and books. When I saw the word gigantic I remember hearing it and I thought it meant a large person, but I had no idea it was related to Greek or Roman mythology. Gigantism puzzled me because I’ve never heard it before. As I came across the definition of gigantic, I found out that it meant very large which connects to giant and gigantism. (dictionary. com) upon conducting research, I learned more about the root word giant, coming across information about its etymology and actual story behind it. Perrizo 2 Giant’s roots go all the way back before gods or even humans existed. The etymology relates back to Greek mythology the giants were the children of Uranus and Gaea. They were involved in a conflict with the Olympian gods called the Gigantomachy, which was eventually settled when the hero Heracles decided to help the Olympians. The Greeks believed some giants lay buried from that time under the earth and that they resulted in earthquakes and volcanic eruptions. Many stories have been written about giants in lots of cultures. In Norse mythology, the giants are the origin of most of various monsters, and in the eventual battle of Ragnarok the giants will storm Asgard and defeat them in war. The gods themselves were related to the giants by many marriages, and there are giants such as ? gir, Loki, Mimir and Ska? i, who have little difference in status to them. In Bulgarian mythology, giants called ispolini inhabited the Earth before modern humans. They lived in the mountains, fed on raw meat and often fought against dragons. Ispolini were afraid of blackberries which posed a danger of tripping and dying, so they offered sacrifices to that plant. Giants stand for the Basque people not willing to convert to Christianity who decides to stick to the old life style and customs in the forest. Sometimes they hold the secret of ancient techniques and wisdom unknown to the Christians, like in the legend of San Martin Txiki, while their most outstanding feature is their strength. It follows that in many legends all over the Basque territory the giants are held accountable for the creation of many stone formations, hills and old structures, with similar explanations provided in different spots. There are many similarities and differences in the words giant, gigantic, and gigantism. Gigantic is big: very large, tall, or bulky. Giant is a very tall imaginary creature: in fairy tales and legends, an imaginary being who resembles a human but is much taller, larger, and stronger. Perrizo 3 Gigantism is the quality of being giant: the quality or condition of being much taller, larger, or stronger than is usual. These three definitions are similar to each other because all of them have to do with being large. Today these words are all used to describe how tall, strong, or big someone is. All of these words also share the same Greek, Roman, and other origins. These he creatures. This particular word has a very long and precise background, whereas gigantic and gigantism have a short and not informational background. Not only is the word giant relevant in today’s world, famous playwright William Shakespeare alludes to the word in one of his plays. In Shakespeare’s play much ado about nothing, Claudio uses the word giant in act 1 scene 3. â€Å"He is then a giant to an ape; but then is an ape a doctor to such a man. †(line 2276) Shakespeare uses the monsters name as an illusion to illustrate the comparison between a giant, an ape, and man. Perhaps Shakespeare wanted to show the difference between stupid and so-called smart. Giant is being used to illustrate that a giant and an ape are two unintelligent creatures. Aside from Shakespeare’s use of the word, giant is used in the following quote from measure for measure. â€Å"O, I do fear thee, Claudio; and I quake, lest thou a fevorous life shouldest entertain, and six or seven winters more respect than a perpetual honor. Darest thou die? The sense of death is most apprehension; and the poor beetle that we tread upon, in corpual sufferance finds a pang as great as when a giant dies. † (isabell). The word giant is used in reference to emphasize the greatness of a giant dieing with Claudio dying. perrizo 4 Whether giant is used in Shakespeare or other forms of literature, the words etymology seems to be prevalent in today’s world. The word Is regularly used today, ranging from a gas company, to a disability center. The general meaning of giant hasn’t changed over time, but only people who are educated about the word know its true mythical meaning. For example gigantism organization is an organization for the tallest people in the world. I did not find a relevant industry on website on giant or gigantic. When writing this paper, I learned a plethora of information about the word giant, and its ethnic background. Not only did I learn about this interesting monster, I gained experience on learning how to evaluate reliable sources and search the web cautiously. This essay taught me that the majority of the words we use today have an origins that dates back to Roman and Greek times. Giant originated the words gigantic and gigantism, and I found a great deal of information that connected giant to both of the other words. Furthermore, locating the information necessary to complete the project was easy and fast, but then I began to write my report, I had to think about where to start and how to organize the information I had into a cohesive essay. Finally,, I learned that people can misconstrue the meanings of words easily if they do not understand or use the words correctly. All people need to develop their communication skills and look up unfamiliar words or inquire about the origin of words so they learn about the amazing history of our amazing language. Perrizo 5 Works cited et, al. http://dictionary. reference. com/browse/giant. N. p. , 6 2012. Web. 6 Nov 2012. burton, robert. http://www. bartleby. com/100/151. 5. html. N. p.. Web. 11/6/2012. encyclopedia britannica online . † http://www. britannica. com/EBchecked/topic/232937/giant. encyclopedia Britannihjca, 24 2012. Web. 7 Nov 2012. Lindemans, Micha F.. â€Å"giant. † http://www. pantheon. org/articles/g/giant. html. N. p. , 03 1997. Web. feb 24 2004. shakespeare. â€Å"merchant of venice. † http://www. opensourceshakespeare. org/concordance/o/? i=768422&pleasewait=1&msg=sr. university 2012. Web. 2007-2012.

Reading Philosophy Essay

In order for a child to excel in school they need to be well versed in reading therefore; I believe that it is vital for all children to learn to read. Not only should reading be a fun and enjoyable experience but something that influences the child to succeed in all subject areas. Reading is an integral part of life that needs to be mastered. A child can master the basics of reading in the early years and should be learned at that time due to the aggravation and frustration of learning those skills later on, as he/she gets older. Although there are many children and adults alike that hate to read it is our job to spark an interest in these children so they will find reading enjoyable. All of the aspects of reading should be equal and balanced in order for the child to learn. Although I loved reading when I was younger, I still had to ingrain this behavior into my own children so they could see reading could be enjoyable and that it was an everyday part of life. One must be aware of the IRA standards for reading professionals before they can begin to deal with the actually reading components and these standards state that not only are professionals suppose to demonstrate knowledge of the major components of reading (phonemic awareness, word identification and phonics, vocabulary and background knowledge, fluency, comprehension strategies, and motivation) but also how all of these standards are the very core in fluent reading. Wide ranges of curriculum materials are needed for effective reading instruction to address all learners and their abilities, which is also stated in the IRA standards. In addition, the many cultural and linguistic backgrounds should be addressed for successful learning. Children need to know that later in life reading is a big component in trying to apply for jobs, reading road maps, and state road signs among other things. One component that is vital to reading is comprehension because a child needs to be able to comprehend exactly what they are reading to understand what is required of them. â€Å"Put Reading First† says good readers are purposeful and active which relates to this aspect. A great deal of research has shown that instruction in comprehension can help children understand the text being read, remember the text and be able to restate it, and be able to communicate what they have read to their peers. In our changing world today, we find that there are so many ways to teach children to read. The one approach that makes practical sense to me is the balanced approach because it is my belief that a child has to have several ways to learn the reading material being presented. Phonics and phonemic awareness are great ways to help a child to read along with sight words and repetition. â€Å"Put Reading First† states that children who have phonemic awareness skills are more likely to have an easier time learning to read and spell than those who do not possess these skills. Also, phonics instruction is essential when a child is learning to read for the very first time. Again, research shows us that in order for our children to read and benefit from phonics the child must have phonemic awareness. Fluency is another factor that comes into play because when students struggle to read they have trouble comprehending the text. Fluency is accomplished only when a child practices constantly so he/she can become proficient because it does not come automatically to them. Furthermore, we have to understand that vocabulary instruction plays a key role in fluent reading and comprehension. These children need a solid base to be able to understand what they are reading and having the background knowledge of vocabulary instruction helps enhance reading for them. Just some of these practices are shared book experiences, language experiences, read alouds, invented spellings and environmental print that can provide them with a way to enhance his/her reading ability. Interactive theories, transactive theories and subskill theories are theories that can be beneficial in planning reading instruction. Subskill theories are a set of subskills that students must master and integrate. We need to understand that these skills are significant because beginning readers may read slow and choppy and this decreases comprehension. Next, we have interactive theories, which depict reading as a combination of both reader-based and text-based. It is a process that is good because it allows the reader to make predictions about how to process the material through a process called top-down processing. All of these theories allow the reader to process material about the print and access background knowledge through a process called bottom-up processing. Lastly, transactive theories are based on Rosenblatt’s belief that reading is a transaction. I believe all these theories and components for reading provide the basis for reading instruction. In order for a child to be a good reader one should have a very rigorous background of reading instruction and have a good deal of knowledge of phonemic awareness, phonics, vocabulary, comprehension and fluency so they will become better readers.

Logistics department Essay

1. What interactions and discussion need to take place among the marketing, manufacturing, logistics, and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing, logistics, manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers and focused operations planning team(s) to expedite orders in jeopardy Address any resource constraints to meet firm planned orders for the current month and planned orders for the following three months (manufacturing capacity, labor) The focused operations planning team(s) which consists of production, procurement, manufacturing and master production scheduling (logistics) must meet daily to ensure the requirements identified in the S&OP meeting are carried out. Logistics ensures the following: – ensure that raw material inputs to peanuts arrive on time without freight damage – ensure that finished goods inventory from the manufacturing facility to the warehouse, distribution center and eventually the customer arrive on time- in full without freight damage – minimize transportation costs by utilizing full truck load (FTL shipments) and in certain instances, intermodal (rail) shipments for cross country transport 2. Why is it necessary for the logistics department to be cognizant of all the details (quality, timing) of the new product introduction? Discuss the issues that might arise (e.g. the drop in demand after the Final Four) and what responsibilities the logistics department would have as a result of these changes. This necessity comes out of the need to have the right quantity at the right time in the right place to meet customer demand. Without this close  coordination between timing and quantity, deliveries would be delayed, inventory carrying costs would increase and as a result profits would be negatively impacted. In situations where the demand drops after the Final Four, the production planning and scheduling aspect comes into play. By utilizing a master production schedule which is closely aligned with S&OP meetings, the master production scheduler can adjust the production amounts to meet decreasing demand. This ensures that product produced is delivered to the customer and does not sit in the warehouse of Pete’s. To summarize, the logistics department is responsible for reacting to market/demand changes to maintain profit margins for the business.

Essay On Green Essay

If we judge the colour green from the colour psychology perspective, we learn that green balances the heart and emotions and thus create the equilibrium in heart and brain. From the meaning of colour perspective, green is the symbol of growth, colour of spring and symbolizes renewal and rebirth. It is the sanctuary away from the complexity and stresses of the modern lives and the tranquility of the calm, fresh and greener area. I have my wall painted in green colour and it is generally believed that green is an eye friendly colour unlike red. The mild green colour is a popular colour which does not look too violent or too dull. I liked this colour even in my childhood and that I can be sure from the dominant green usages in my childhood paints. My teachers sometimes laughed at my weakness on green colour when I painted a green sun and green moon. I still remember I pained a green alien and that painting became very famous among our friends. I am not quite sure how my fascination started growing on green colour but I guess I started liking this colour as I had spent my childhood in an area where green was the most dominating colour. This was the colour of nature and I was surrounded by the beauty of nature. I noticed in my childhood that green is the colour for living and yellow and red means dying, specifically for the trees and plants I had. May be this idea influenced my preference of colour. May be this choice is not directly related to any of my experience and reflected in a later stage as part of my individuality and personal preference. Whatever is the reason, I guess Green is a colour of profound importance and is my favourite colour.

Culturally diverse Assignment Example | Topics and Well Written Essays - 750 words

Culturally diverse - Assignment Example per is to direct your attention towards different problems that are faced by international students as well as what different measures are required that will help the University to have a better reputation and recognition in the educational sector as the most â€Å"culturally diverse University.† The campus at UC Denver is a home to many international students. It has a reputation and a regard for international students which make it more suitable for students from different cultures and backgrounds. The university warmly welcomes all its students from around the world. However with the passage of time and mushrooming of different universities around the USA, the University of UC Denver has ignored the competition which can be result in its lower demand and reputation in the market. At this stage I suggest that University should have a proper marketing channel. This will help the University to create awareness of its unique features and friendly-environment especially to potential international students. University of UC Denver should adopt different marketing strategies such as targeting the potential international students through various social media platforms, sending them emails and running its banners and ads on the websites that are popular among the young generation . To compete with other universities it is highly important for our university to adopt the viral marketing approach to make its name be heard in the international community. It is highly important for our University to form different counseling groups of different communities which will efficiently help the administration in addressing the problems of the international students at campus. These groups can also be used as an effective tool to spread the positive word-of-mouth on the University’s approach and reputation which will make it more appealing for international students. With the growing competition among different universities, it is the high time for our university to focus more

Luxury Marketing- Essay Example | Topics and Well Written Essays - 1250 words

Luxury Marketing- - Essay Example The GDP per capita as on 2012 is $49,000 that positions it at rank 16 as compared to other countries2. 1.2 Demographic UAE is considered to have the world’s third best demographic profile after Qatar and Macau (China). According to the reports of the International Labour Organization a quarter of the population is estimated to be 4.8 million and is categorised under non-working age who are dependent either on their family members or on support from the government3. 1.3 Social and Cultural After Abu Dhabi started to export oil, the society of the country also started to transform. Emiratis are traditionally conservative but UAE is considered to one of the most liberal countries in the Gulf. Other believes and cultures are tolerated especially in Dubai4. 1.4 Technology UAE has spent about $5 billion (Dh 18.36 billion) as an investment towards technological upgradation. The main aim behind doing this was to make UAE the fastest growing region of the world in spending towards info rmation technology5. 1.5 Political Politically the region remains authoritarian. Until 2006 it remained as the as the only country that do not have elected bodies. In 2012 restriction was introduced related to usage of internet. However the authority of UAE tries to reduce the dependency on oil export and diversify the economy by creating boom in the tourism, construction and business sector6. 2. Industry Analysis 2.1 Overview Fragrance Foundation Arabia has claimed that a significant growth has been marked by the regional and global fragrance industry and is seen to get almost double from US$ 17 billion in the year 2010 to US$ 33.5 billion by 2015. More specifically a research by Euromonitor International stated that UAE has witnessed a high-end sales growth of signature products at a compounded annual growth rate of 5.4% and reach AED663.5 million by 2014. The sale in the mass fragrance for the same period is also expected to be AED247.9 million7. This is a clear indication of tha t the market of UAE has a preference for luxury goods and more specifically high-end products. 2.2 Entry Barriers The major entry barriers are the competitors operating in the market like Clive Christian, Tom Ford and Yves Saint Laurent who are some of the prominent players in the oud-based fragrance market. In UAE there are 3000 brands operating8. 2.3 Trends The current trends suggests that previously about 70% of the business was dominated by oud-based perfume but now it has reduced to only 30% and rest are occidental perfumes9. As per the survey record of UAE Ministry of Economy the per month average household income of the residents is AED18,248.60. The report has also revealed that the AED11,241.20 is the average household expenditure of the resident in one month with most of the income spent on drinks and food10. The age structure of UAE is 20.6% of the total population is between the age group of 0-14 years (male 577,599 and female 551,346), 13.8% is between the age group of 15-24 years (male 449,258 and female 306,410), 61.5% is between the age group of 22-54 years (male 2,570,054 and female 798,070), 3.1% is between the age group of 55-64 years (male 127,569 and female 40,996) and only 1% is above 65 years (male 33,481 and female 19,189) as on 201311. 2.4 Success factors Lifestyle of the people has changed. Now they want to look good and in fact smell good. Strong economy has made the region and the fragrance sector more lucrative. Growth in the expat population also plays a major role in

Video team paper Essay Example | Topics and Well Written Essays - 750 words

Video team paper - Essay Example Questions on who was to be responsible for certain things arose due to need of clarity and commitment (Singh 23). Norming During this stage, members worked cohesively, with active acknowledgement of each other. The interpersonal relationships grew positively with members solving team issues together. Each member asked questions on the tasks, while at the same time, preconceived notions about each other changed due to the facts that were presented. Members shared information with each other freely and tasks concerning the race were explored without any individualism (Singh 24). Perfoming The team managed to evolve itself towards the fourth stage. Members were able to work independently while at the same time, they were able to work as a unit. Production was at the peak with individual tasks being handled effectively. Interdependence in terms of personal relations was observed. Group identity was complete, the morale and loyalty was high and also intense. Problems were solved due to th e high productivity rate (Singh 24). Adjourning During this stage, the tasks were concluded with task termination and the end of relationships. During this time, members recognized each other’s participation and achievement towards the success of the task (Singh 24). Big Five Personality traits Members of the team were observed to show their big five personality traits. Some members who were very curious, creative and ready to embrace new ideas showed Openness. Some members were aware of their feelings and their beliefs were unconventional. Team members who were organized punctual, achievement oriented and systematic showed conscientiousness. These team members were always dependable as they showed a distinct preference when it came to planning ahead of their schedule. A member who was talkative, outgoing, and social showed extraversion. The member showed constantly positive emotions full of energy and vigor. Agreeableness was quite common with some team members who were very tolerant, sensitive, trusting and warm. These members wanted to get along with others and they showed high levels of friendliness, and compromises for the team. Neuroticism was clear with a member who showed anxious and irritability and moody behaviors (Singh 37). Conclusion Working as a team was quite enjoyable and eye opening. There are several lessons that were gained from the experience. Unity was key to the success of the team. When members of the team agreed on an issue without any problem, the task ahead was successful however, whenever there were conflicts, a lot of time was wasted and this led to little achievement. Through teamwork, it was possible to learn more about others. Tolerance was a great lesson, which was achieved from this exercise. Team members had different personalities and each one had to tolerate other members to make sure that the tasks were a success. Members who were a nuisance had to be asked to cooperate to realize the task ahead. Challenges due to le adership and task allocation were common. Some members felt that the tasks that they were given were too much or too little. However, appointing one person as a leader helped to create authority over issues. Due to time factor, the team leader consulted with members to avoid any conflicts before allocation of tasks. Members were also asked to be open and frank when it came to deciding